A Springboard

The “Springboard” was Red Bull North America’s first printed marketing resource detailing event marketing philosophies and strategies through a compilation of internal and external case studies. In addition to overseeing its content and creative design, I was able to add my own strategic direction and original concepts like the “Stretch Curve”.

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The 120-page book was given to all marketers in North America and was reprinted for marketing teams in Asia, the Middle East, Africa, and Asia-Pacific

I organized it around a strategy called the "Stretch Curve"

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I’m not a big fan of corporate jargon, but the Stretch Curve helped our marketing team focus on how they could get more from each marketing mix

I would later use the strategies developed for the Springboard to supercharge the marketing mix of the Art of Flight film and my future projects and products

Check out my other work below.

All Spectacles by Snapchat Pixy by Snapchat Frame.io Repositioning Frame.io + Apple Frame.io 3.0 Walk With Yeshi Red Bull VR Red Bull eSports Signature Series on NBC The Art Of Flight Shazam for POV Illume App A Springboard Experiential

Spectacles by Snapchat Pixy by Snapchat Frame.io Repositioning Frame.io + Apple Frame.io 3.0 Walk With Yeshi Red Bull VR Red Bull eSports Signature Series on NBC The Art Of Flight Shazam for POV Illume App A Springboard Experiential