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Experiential

I managed a large portion of Red Bull's U.S. events portfolio overseeing event series execution, branding/marketing, budgets, and monetization.  Events/ series included, but weren't limited to; Red Bull Illume, Flugtag, Soapbox Race, King of the Rock, Cliff Diving, and Red Bull LAN

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The Flugtag series had the ability to draw hundreds of thousands for a laugh

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Soapbox Race did that same, drawing crowds that made freeways into parking lots and had cities buzzing with talk of "What Red Bull did this time."

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I was given 4 weeks to lock in a city for Cliff Diving. If you catch me with a beverage in hand, I'll tell you the story of how Cliff Diving Boston happened

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King of the Rock was a global 1-on-1 basketball event where finalists battled it out on Alcatraz 

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Red Bull Illume was an action sports photography event and exhibit which turned the spotlight on those behind the camera

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Events have an amazing bullshit filter. Either people show up or they don't. I'm fortunate to have started my career in experiential. I hope to still have a fine-tuned filter for which ideas are potent enough to make real impact. 

 
 

Check out my other work below.