While shooting the shit with Caskey the idea was born. I drew the idea on the back of some scratch paper, pitched it to the Shazam guys and they were in.
We wrote up a commercial script, got a hand model (me), and shot it the next day in the Red Bull gaming room
A few weeks later we’d funded it with the help of Contour and a “Shazam discount”. Users would be able to watch the POV of a rider in their hands while they watched the run on TV.
The experience had 10x the engagement rate as Shazam’s next best campaign at the time. And because it was exclusive, viewers kept sharing it on their phones after the airing.
It was awarded Best Branded Experience by the Social TV Awards, was presented by Google as a best practice at the Mobile World Congress (2013), and snowboarders felt like it was something made special for them; cause it was:)